• The Logistical Issues Of Shipping Fresh Produce To Canada
  • The Power Of Reviews In Influencing A Purchasing Decision
  • Advantages Of Hiring A Digital Marketing Agency
  • Google To Cooperate With The Competition And Markets Authority
  • The Importance Of Responding To Customer Reviews

The Logistical Issues Of Shipping Fresh Produce To Canada

Canada is one of the largest suppliers of apples, blueberries, cherries and strawberries as well as root and greenhouse vegetables. However, in spite of the impressive innovations in the industry, Canada’s cold climate creates a short growing season for these products. In order to address the demand of its population, Canada has to rely on the United States’ fresh produce. Canada shares a common border with its closest neighbour, the…

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The Power Of Reviews In Influencing A Purchasing Decision

Recent statistics have validated the power of customer reviews in influencing others with their purchasing decisions. More than 50% of adults routinely read customer reviews online before making a purchase. 4 out of 10 Americans share their opinions about a product or service on social media platforms. Given the global trend of online shopping, it is crucial for businesses to pay attention to the reviews that they are getting whether…

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Advantages Of Hiring A Digital Marketing Agency

For businesses that can’t handle their marketing campaign themselves due to a lack of resources, manpower, or other factors, outsourcing is a godsend. This is because bringing in the right marketing agency can work wonders for a brand’s marketing campaign. Here are a few of the benefits of hiring a digital marketing agency. Gain access to the needed marketing skills The sad fact of the matter is that building an…

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Google To Cooperate With The Competition And Markets Authority

Tech giant Google has recently agreed to cooperate with the Competition and Markets Authority (CMA). The CMA stated that they’ve managed to secure commitments from the tech giant regarding how Google uses information, especially with regards to digital ads. Google’s plans to phase out a lot of functionalities in Chrome, including the ubiquitous third-party cookies, worried businesses that use the platform. Cookies see a lot of use by digital advertisers,…

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The Importance Of Responding To Customer Reviews

Checking reviews before buying a new set of pans or choosing a restaurant has become commonplace for most consumers. This shows that consumer reviews make a big difference in securing a customer or losing one. Businesses have multiple ways to encourage customers to leave their feedback but the best is an honest and prompt response to a review. Customers are encouraged to leave their feedback if the business responds to…

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Why Customers Must Be Given A Space To Leave Their Feedback

Most businesses understand the importance of customer reviews but the problem is how to encourage them to write glowing reviews that will help close a deal. Happy and satisfied customers are usually eager to leave their feedback but there is no space for their opinions. There are some third-party review platforms that consumers consult before they purchase a product or service. Make sure to register the business in third-party platforms…

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Canadian Federal Government Called On To Clearly Define Terms In UNDRIP Bill

Legalese requires clarity and very specific wording, something that law firms like MyDefence are well-aware of. There’s a reason legislators are asked to be very specific and clear with how they phrase and write laws and bills, which is exactly what’s happening with the Canadian federal government. Federal officials are being called on to provide greater clarity regarding how they would put Canada’s laws more in line with the United…

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Most Common Questions About US-Canada Cross-Border Trade

Transporting freight across the US-Canada border is closely similar to moving freight domestically. However, there are a few steps that require working with a licensed and bonded logistics and trucking provider that has extensive experience in moving freight with the latest equipment and advanced hardware and software technologies. An efficient cross-border trade between the US and Canada requires a customs broker who is licensed and authorized by Canada Border Services…

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Signs For A Marketing Agency That A Client Might Not Be For Them

The sad fact of the matter is that not every relationship works. That sounds really sappy and irrelevant, but client-provider relationships are just that, relationships. For marketing agencies constantly fighting for their slice of the pie, here are a few things to keep an eye for in order to avoid being stuck with a client that won’t work for them. They’re outside your niche or industrya First things first, a…

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Reviews As The Voice Of Customers

People know that advertisements are made with the idea of enticing their audience to invest in a product or service. However, consumers do not take too kindly to advertisements because they sometimes go beyond annoying. When consumers want to buy a product or service, they read reviews online from people who have had a personal experience with the brand. For example, a consumer who is planning to purchase a smartphone…

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B.C. Lawyer Honored For Work In Defending LGBTQ Community In Court

Lawyers, like those from MyDefence.ca, work hard to be able to practice, in a profession that’s rife with proceedings and complexity. Sometimes, certain issues get pushed aside, necessitating that upstanding individuals and organizations stand up for them. Barbara Findlay QC is one such individual, a lesbian lawyer from British Columbia, who recently received the Canadian Bar Association’s Georges A. Goyer QC Memorial Award for Distinguished Service, for her role in…

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