The Importance Of Responding To Customer Reviews


Checking reviews before buying a new set of pans or choosing a restaurant has become commonplace for most consumers. This shows that consumer reviews make a big difference in securing a customer or losing one. Businesses have multiple ways to encourage customers to leave their feedback but the best is an honest and prompt response to a review. Customers are encouraged to leave their feedback if the business responds to…


Why Customers Must Be Given A Space To Leave Their Feedback


Most businesses understand the importance of customer reviews but the problem is how to encourage them to write glowing reviews that will help close a deal. Happy and satisfied customers are usually eager to leave their feedback but there is no space for their opinions. There are some third-party review platforms that consumers consult before they purchase a product or service. Make sure to register the business in third-party platforms…


Canadian Federal Government Called On To Clearly Define Terms In UNDRIP Bill


Legalese requires clarity and very specific wording, something that law firms like MyDefence are well-aware of. There’s a reason legislators are asked to be very specific and clear with how they phrase and write laws and bills, which is exactly what’s happening with the Canadian federal government. Federal officials are being called on to provide greater clarity regarding how they would put Canada’s laws more in line with the United…


Most Common Questions About US-Canada Cross-Border Trade


Transporting freight across the US-Canada border is closely similar to moving freight domestically. However, there are a few steps that require working with a licensed and bonded logistics and trucking provider that has extensive experience in moving freight with the latest equipment and advanced hardware and software technologies. An efficient cross-border trade between the US and Canada requires a customs broker who is licensed and authorized by Canada Border Services…


Signs For A Marketing Agency That A Client Might Not Be For Them


The sad fact of the matter is that not every relationship works. That sounds really sappy and irrelevant, but client-provider relationships are just that, relationships. For marketing agencies constantly fighting for their slice of the pie, here are a few things to keep an eye for in order to avoid being stuck with a client that won’t work for them. They’re outside your niche or industrya First things first, a…


Reviews As The Voice Of Customers


People know that advertisements are made with the idea of enticing their audience to invest in a product or service. However, consumers do not take too kindly to advertisements because they sometimes go beyond annoying. When consumers want to buy a product or service, they read reviews online from people who have had a personal experience with the brand. For example, a consumer who is planning to purchase a smartphone…


B.C. Lawyer Honored For Work In Defending LGBTQ Community In Court


Lawyers, like those from, work hard to be able to practice, in a profession that’s rife with proceedings and complexity. Sometimes, certain issues get pushed aside, necessitating that upstanding individuals and organizations stand up for them. Barbara Findlay QC is one such individual, a lesbian lawyer from British Columbia, who recently received the Canadian Bar Association’s Georges A. Goyer QC Memorial Award for Distinguished Service, for her role in…


How Consumers Respond To Brand Marketing During The Pandemic


Businesses must be aware of how consumers will respond to brand marketing during the pandemic. Consumers treat brands as their trusted partners that will provide them with relevant information on how they are responding to the crisis and how it is affecting the company, its employees, and the products and services it provides. To reinforce the need to stay at home and social distance, the team of McDonalds Brazil decided…


Customer Reviews As Marketing Tools For A Business


Digital marketing agencies know that customer reviews are vital to their online presence, conversion rates, search engine rankings, SEO, and traffic. Right now, the customer’s first instinct is to reach out for the smartphone and check reviews before making a buying decision. Nobody wants to waste time and effort on a business that gave a customer a bad experience. Social proof in the form of reviews, testimonials, celebrity endorsements, and…


The Importance Of AI And Big Data To Logistics And Trucking Companies


The influence of new technology becomes more apparent as many companies in the supply chain and logistics industry undergo digital transformation at considerable speed. In order to remain successful and competitive, logistics, and trucking companies like Titan Transline understand that it is crucial to leverage Artificial Intelligence (AI) and Big Data in their day-to-day operations. The logistics sector is not new to AI-driven concepts. Trucking, rail, and ocean freight have been tracked…


Custom Software Development To Watch Out For In 2021


In spite of the many challenges that custom software development companies have experienced in 2020, the industry still managed to make strides in innovation across the world. In 2020, there was a noticeable increase in CI/CD pipeline implementation including the use of blockchain in data tracking. These trends are expected to continue in 2021 while new upcoming technologies are predicted to grow. Custom software developers must be updated with latest…