Customer Reviews As Marketing Tools For A Business

Digital marketing agencies know that customer reviews are vital to their online presence, conversion rates, search engine rankings, SEO, and traffic. Right now, the customer’s first instinct is to reach out for the smartphone and check reviews before making a buying decision. Nobody wants to waste time and effort on a business that gave a customer a bad experience.

Social proof in the form of reviews, testimonials, celebrity endorsements, and influencer marketing are used by many businesses as a marketing tool. A product or service becomes more desirable to consumers when they know that it has solved the problems of others. To put it simply, consumers trust reviews and they buy from companies that have favourable reviews.

In order to encourage more reviews, a business must make it easy for customers to leave their feedback. They won’t search through the pages on the website in order to post a review. Review pages must be easy to find and access.

Customers love it when they see their feedback highlighted on the website or shared on social media. They are encouraged to share their experience with others knowing the business finds value in their opinions.

Post-purchase email requests for reviews usually get good responses from customers. The trick however is to send the request within a week of purchase to benefit from the good feelings.

Many potential customers read king kong marketing agency review to gain a deeper insight on the strategies used by the digital marketing agency to generate more sales. The reviews posted by their clients encourage others to try the services offered.

Posted by kennypforrest