Web Design Critique: Hidden Door

Hidden Door is a Sydney-based company specializing in organizing team building events and amazing experiences. They cater to various corporate events such as Christmas parties, evening entertainment and company events. The company was established in 2008 and Hidden Door website can be viewed at www.hiddendoor.com.au. Today we are going to critique the company’s website.

Searchability. When using a search engine and entering the keywords “team building Sydney”, the website of Hidden Door comes on top of the list. The ranking is very important because studies have shown that users are only interested in visiting websites that appear on the first page of the search engine result. Therefore, the company’s SEO and digital marketing is on point as they appear on the top of the list excluding ad websites.

Navigation. The website is easy to use and navigate. Even first time users who are not well-versed with using a computer will be able to navigate the site pretty easily. There is a menu tab at the top of the homepage and quick links are also located at the bottom of the page.

Design. The website caters to companies and businesses therefore it is expected to give off a professional look. On the other hand, it aims to provide fun for corporate events thus the fun factor should not be missed as well. Looking at the overall design of the site, Hidden Door was able to merge the professional and fun side pretty well. The logo design and the texts used are professional looking while the content promises a lot of fun including the images.

Content. Texts are not crowding the entire homepage but there is enough information provided for users that wanted to know more about the company and the services it provide. There are icons at the top of the page that links the website to the official social media pages of the company. Company information can also be found at the Contact Us page. From there, users can see fill up an enquiry form and get the address of the company, its phone number as well as a Google Map of its exact location.

In conclusion, the website of Hidden Door is minimalistic but professional looking with a side of fun.

Posted by kennypforrest