Web Design Critique: https://kingkong.com.au/

People who have watched King Kong advertising review on YouTube often turn to the website to know more about the digital marketing agency that clients are talking about. The website is the main source of information for people who are looking for a digital marketing agency that can help them with their marketing strategies.

If your idea of website design is beautiful images, animations, and unique typography, you will be disappointed. Web design is completely clean of clutter because the main focus is information. This is generally a good idea because most of the clients of a digital agency are searching for information that will help them make an informed decision.

As you scroll down the page, you won’t find the typical digital stuff but lots of CTA. Call-to-action buttons are extensively used to guide users towards conversion. CTA is that part of the homepage where users need to click to take the action that the digital agency wants them to do. The sense of urgency on the CTA buttons can yield some pretty impressive click-through rates.

The generous use of white space highlights the fact that content is king. One of the benefits of white space is aesthetics but on this particular website, white space makes information easy to read and understand. It helps the message get through quickly to the visitor. It also increases the probability of conversions by highlighting CTA’s.

The website has no visual chaos and any information provided is organized efficiently and effectively. A balance has been properly established between content and white space.


Posted by kennypforrest