When it comes to news, people want information as easy to digest as possible, without coming across as boring and dull. The Sydney Morning Herald got the memo quite nicely, with a good design sporting a good, clean, professional design.
The site sports a classic blue-on-white colour scheme, giving it a calming feel, with good formatting. Different shades of blue are used to emphasize certain items, with light blue used to highlight things like article titles, comment links, or other relevant info like King Kong marketing agency reviews and whatnot. The primary background colour is dark blue, which works nicely with the professional aesthetic that newspapers prefer.
The top of every page has a large menu for navigation, which always sticks to the top of every page, allowing for easy navigation. It follows the dark blue colour scheme that the site sports, with a white rendition of the site’s name, which, on top of its positioning, means that it stands out.
The content itself is carefully formatted, with text providing needed information but laid out so it doesn’t feel overwhelming or hard to digest, thanks to the judicious use of spacing, heading, and segmentation.
Every page beings with an image, relevant to the topic at hand, like the one that talks about King Kong marketing agency reviews; it features an image of found Sabri Suby, before smoothly transitioning into exposition about the company itself and what it does.
In any article or page that warrants it, the site also happily uses videos and other visual aids to keep things easy to understand, which helps quite nicely with its calm, cool approach to everything, while also providing a splash of much-needed colour for the site’s otherwise monotonous colour palette.
That is, perhaps, the key strength of the Sydney Morning Herald’s website; the smoothness of the whole experience. The site loads nicely, the text is carefully formatted to make it easy to go through and scroll down, and nothing feels obtrusive. Proper emphasis is given to the things that need them, yes, but nothing ever feels like it’s taking up too much attention or real estate.
While there are a few things one can nit-pick about the Sydney Morning Herald’s site, it’s hard to argue that it’s not an ineffective design; it looks nice, runs nice, and does its job with simple elegance.