Web Design Critique: Tradies

Welcoming images of a sports bar in Gymea are just one of the things that’ll greet people who visit the Tradies Trade Union website. A bold statement, effectively telling whoever visits their site what benefits they’ll get from membership.

In terms of structure, the site is fairly straightforward, with a main header that contains the logo and the links to all of the site’s pages, plus links to social media sites; namely, Facebook, Twitter, Instagram and YouTube. Conveniently, this header follows the browser, even if the visitor scrolls down, its navigation options always available for anyone on the site.

For most of the pages on the site, this welcome convenience isn’t too necessary, as the site’s pages tend to be fairly short. Text is quite concise, with most pages having only a few paragraphs of text at most, though it can be easy to overlook at times, due to the small size of the text, their grey colour, as well as the bright vibrancy of the images that tend to accompany them.

The aforementioned images are bright, vibrant, showing people enjoying their time in a sports bar in Gymea or during a marathon. Effectively, they act as the site’s way of showing the perks of membership from the Trade Union. Usually, they also have links in them, or they are links themselves, adding more navigation options for visitors to the site, which is great. There’s little to prod about the images, they work well.

Sometimes, it feels that they’ve worked a little too well. They’re large, vibrant, and account for a considerable chunk of the scrolling visitors to the site have to do. The size and format of the text makes it feel more like just as add-ons to the text, rather than complimentary elements. Even with the high contrast mode, and the increased text size, it still feels like that, due in no small part to the fact that high contrast mode uses a black background, while a lot of the images sport well-lit environs.

All in all, the site is well-designed, with a clear goal and good elements, particularly when it comes to navigation. It could, however, use some balancing in terms of content, with the text in particular in need of some work.

Posted by kennypforrest